Scent Marketing Strategy
If smell is the oldest of our senses in the history of evolution, it has long remained an ignored continent. The evolution of primates has favored vision at the expense of smell sensation and apart from the food sphere where it plays an essential role in avoiding poisoning, man has neither predator nor prey to detect for miles in the round also derives little benefit from the use of his sense of smell. There are many types of scent. We are able to distinguish about 10,000 odors, recognize 2,000 and memorize 200 to 400. But we do not perceive them most of the time consciously. Some odors stimulate the secretion of hormones that control appetite, lust desire, or superior functions of the brain: emotions, thought or memories. The perception of a body odor also plays a role in non-verbal communication.
Brand identity is becoming more essential every day which has direct effect on the customer marketing behavior strategy which has direct effect to sales and brand through all channels.
Our five senses play a critical and crucial role in creating and building our impressions, thoughts and behaviors which will lead to our expression to make the bound to believe in the elite quality and to be attached to it on the emotional level and most important to be planted in the customer memory.
Smell is the most powerful
Smell is the only sense which has a direct connection to the brain’s limbic system, and it’s the only sense that you cant switch off even if you try. Smell is attached to emotions and memories and its number one among our senses even if its compared to visual or auditory cues.
“Nothing revives the past so completely as a smell that was once associated with it.” – Vladimir Nabokov
Smell and how to use it
Using smell through Scent marketing is a powerful tool that can be used to create a unique and memorable experience for customers. Here are some steps you can take to make a scent marketing strategy work for you:
Understand your brand: Think about the personality of your brand and what emotions you want to evoke in your customers. Choose a scent that reflects your brand and creates the desired emotional response.
Identify your target audience: Consider who your customers are and what they might be looking for in a scent. For example, if you run a spa, your customers might be looking for calming scents like lavender or eucalyptus.
Choose the right scent: Once you have a good idea of your brand and target audience, you can choose a scent that fits your brand and appeals to your customers. Test different scents and gather feedback to determine which works best.
Include scents in your products: Use your scents in your products such as posters, brochures, and social media posts. This will help customers associate the scent with your brand and build a strong association between the two.
Use your body scent: Use your body scent, like in your shop or office. This will create an experience that will leave a lasting impression on your customers. Protect your scent: Do not forget to renew your scent regularly so that your scent does not deteriorate.
This will help ensure that your customers continue to smell and have a good experience with your brand. By following these steps, you can create a beautiful business that will help you stand out from the competition and leave memories for your customers.