Have you ever smelled and immediately been subjugated? Or to be transported to another piece of your life through memories caused by a perfume, like in a sort of olfactory moment of sudden and great revelation or realization?
Did you ever think that this brain mechanism could be exploited to entice us to buy from a certain shop?
Welcome to Scent Marketing.
Smells trigger memories and its the most powerful sense when it comes to memories.
if we want to be more precise, Some scientific tests show the following, after six months, the brain can remember more than 80% of an aroma, compared to only 25% of an image.
In addition, according to the Nobel Prizes Richard Axel and Linda B. Buck, we can remember as many as 10,000 odors, but only 200 different colors.
Marketing has therefore begun to deepen the potential of smells in the customer shopping experience.
If you think about it, even the music, the lights, or the temperature of the shops are carefully studied; nothing is left to chance, so it was only a matter of time before marketing people began to influence our sense of smell.
Olfactory marketing (scent marketing), a branch of sensory marketing, is an example of nonverbal communication and unconventional communication that aims at retaining customers through an odor, or rather, a perfume.
For example try to walk by Costa coffee shop, or Tim Hortons coffee or smelled Starbucks coffee scent and you won’t miss the unmistakable coffee aroma scent which will capture you to buy your coffee, Smell sells.
The same applies for many welcoming scents used in many clothing stores under its scent marketing strategy.
This is the olfactory signature or olfactory logo of that company, which immediately becomes recognizable and brings to mind the associated store and the needs connected to it, for example food or clothes.
Obviously, you will come back more willingly where there is a good smell, which also causes positive feelings.
Scent marketing is one of the best ways to build customer loyalty.
Unconsciously the customer would love to try the experience again, the positive sensations that the perfume has transmitted to at the first time.
Having an olfactory signature is undoubtedly an advantage on the competition, and for this reason, in recent years, companies specialized in creating new olfactory signatures have emerged, which are in line with the target of those who request this service.
The more specific the target audience is, the easier it will be to create an effective fragrance. There for, various types of diffuser and different strategies, tailored to each business.
The activities carried out within the site are also taken into account; it can be a bakery, a clinic, or even a sports center. There is a perfect perfume for every need.
So when we feel like buying something, we are rarely fully responsible for what we are doing; we are bombarded with messages, even olfactory ones, which have the sole objective of putting us at ease and in the conditions of wanting to spend.
All this does not mean that we have to arm ourselves with a mask and look cautiously at the origin of every good smell that touches us, or when we get nostalgic when we smell Mon Paris or Chanel No. 5 and not feel anything else.
Simply, the next time we’re going to buy something useless in our favorite store – and it will happen – we’ll at least be aware that they’ve got us by the nose.
Scent marketing refers to the use of various scents to create a specific atmosphere or mood in a given environment. There are several types of scent marketing techniques that businesses may use to enhance their customer’s experiences. Here are some Types of Scent marketing examples:
- Signature scent: This is a unique scent created specifically for a brand or business. It is designed to create a memorable and distinctive atmosphere that customers will associate with the brand.
- Ambient scenting: This involves using a specific scent to create a particular ambiance or mood in a space, such as a hotel lobby or retail store. The scent may be subtle or more pronounced, depending on the desired effect.
- Fragrance sampling: This involves offering customers the opportunity to try a particular fragrance or scent. It can be done through product samples, such as perfume or cologne, or through diffusers or scent machines that distribute the scent throughout a space.
- Scented products: Businesses may also offer scented products, such as candles or air fresheners, that customers can purchase to recreate a particular atmosphere or mood in their own homes or workplaces.
- Seasonal scents: This involves using scents that are associated with particular seasons or holidays, such as cinnamon or pumpkin spice during the fall or peppermint during the winter. These scents can create a festive or seasonal atmosphere in a retail store or other business.
Overall, the goal of scent marketing is to create a positive and memorable experience for customers that enhances their overall perception of a brand or business.
Call us today to get a complementary experience from our stores and you will see the reflection on your business, we promise you a great feedback from your customers and staff.
Our products are carefully selected to match your line of business with the highest quality European standards.
We also provide free consultation and advice’s so feel free to chat with us and one of our sales team would deliver the trial to your doorstep totally free of cost and no hidden fees.
Always keep in mind that Scent marketing is smart business, it’s more powerful, less expenses and easier to connect.