Retail scent marketing is a marketing technique that uses fragrances and scents to create a particular ambiance or mood within a retail environment to increase sales and customer satisfaction. The idea behind scent marketing is to use fragrances to create a pleasant and memorable experience for customers, which can improve their overall shopping experience and encourage them to return.
Research has shown that certain scents can influence people’s moods and behavior, so retailers use this knowledge to create a positive shopping experience. For example, scents such as lavender and vanilla have been found to promote relaxation and reduce stress, while citrus scents can create a more energetic and uplifting atmosphere.
In retail environments, scents can be used in various ways, such as diffusing fragrances throughout the store or using scented products, to create a particular ambiance in a specific area. Scent marketing can also be used to reinforce a brand’s identity by using a signature fragrance that customers associate with the brand.
Overall, retail scent marketing can be an effective tool for retailers to enhance the customer experience, increase sales, and differentiate themselves from their competitors. However, it is important to use scents in a subtle and strategic manner to avoid overwhelming customers or causing any negative reactions.
Create a unique retail scent marketing experience through scent zone.
Fragrance and other sensory scenting retail tools for retail scent marketing will enhance your retail strategies to increase sales and you will feel the impact in consumer buying behavior in retail outlets and the reflection on turnover and net profits from purchase behavior and spending.
Learn more about the factors affecting consumer buying behavior
Everybody know the importance of repeat customers, using scent diffusion system in your store you will increase the average repeat customer rate and the value of repeat customers, this scent booster will boost your sales numbers and returns and will show on your numbers.
Repeat customer statistics and analysis system
Customers stay longer with more frequent returns to your store. We also design signature scent perfumes exclusive to your brand to create scent logo. Every branch would have a uniform fragrance oil that helps customer associate with your brand at an emotional level and register a pleasant memory of their visit to become a trip down memory lane, which in turn generates repeat visits. Scent branding is among the best techniques to make customers feel important.
Retail Scent marketing strategy
Scent marketing in retail was used to introduce a shoe of one of the US brands to a new market through a sensory store experience. They used the evoking scent feeling of leather and wood to convey the cultural heritage and the traditional craftsmanship of the shoe brand. Shoppers spend twice as much money compared to the competitive shoe brands stores. The aerosols in the atmosphere induced them to linger. “The longer a customer stays in a store, the more they spend“ (Equal Strategy consulting firm).
In a 1989 trial, customers spent more time browsing at a jewelry counter when a scent was introduced. (Knasko, 1989, cited in The Journal of Marketing, USA)
Dr. Eric Spangenberg, a researcher at WSU, found that a group of 100 people on average spent 20 percent more money and bought more items while shopping in the presence of a simple scent versus no scent at all.
Studies show that the sense of smell is the most powerful memory it has the power to stimulus elicits response suing memory and emotions. Customers would buy more and spend more. 84% of people say that they have a tendency to buy more in a scented environment! (Smell and Taste Research Foundation, 2010)
More Retail Scent marketing examples and studies
Pleasant scents in a retail environment improved the perception of customers as to the evaluation, environment and merchandise and specific products. It also improved customers’ intentions to revisit the store. (Spangenberg, 1996)
Building a stronger emotional association between customer and brand through multi-sensory marketing. It directly translates to higher prices consumers are willing to pay. (Martin Lindstrom, Brand Sense, 2005)
Coming back to using the science of smell to influence behavior. In one study conducted by consumer psychologist and academic Eric Spangenberg. They found that in a local clothing store, when “feminine scents” like vanilla were used, sales of women’s clothes doubled. They found a similar result with men’s clothing when scents like “rose maroc” were used.
A study done in 2013 by the Global Journal of Commerce and Management Perspective said. Ambient scenting has the strongest impact when it comes to factors influencing consumer behavior in terms of cognitive, emotion, evaluation, willingness to return to a store and purchase intention.
Retail Scent Marketing
Have a great retail scent marketing by using our retail scent diffuser and our best scent for retail store. The results will be outstanding. You will connect via emotion and memory. It can be stored on the long term memory in their brain deep inside the limbic system memory. Your signature scent can offer the competitive edge.