Hospitals, clinics and medical centers Scent Marketing Solutions are essential to cover and eliminate the bad odors. These issues are common in government or private medical establishments. Bad odor often the cause for increased anxiety because of the unpleasant association with traumatic experiences.
Using scent solutions in health care marketing ideas can create a unique sensory experience for patients and improve their perception of the quality of care they receive. Here are some ideas:
Scent branding: Create a unique scent that represents your healthcare brand and use it consistently across all touchpoints, including waiting rooms, treatment rooms, and marketing materials.
Aromatherapy: Incorporate scents like lavender, peppermint, and eucalyptus in treatment rooms to help patients relax and feel more comfortable during their visit.
Personalized scents: Offer patients the option to choose their own scents for their treatment rooms or waiting areas, providing a personalized experience that caters to their preferences.
Scented promotional materials: Use scent-infused promotional materials like brochures or handouts to leave a lasting impression on patients and make your brand stand out.
Scented product lines: Create a line of scented products that patients can purchase, such as candles or diffusers, to bring the calming experience of their healthcare visit into their homes.
Scented events: Host scent-themed events like aromatherapy workshops or fragrance testing sessions to engage with patients and build brand awareness.
Seasonal scents: Rotate scents based on the season or holiday to keep the experience fresh and exciting for patients.
For example Soothing and calming aromas are used in MRI Facilities to reduce appointment cancellations and anxiety in patients. As a result, cancellations went down dramatically.
An Australian University conducted several studies using scents and aromas to assist diagnosis of several brain disorders and diseases. The studies includes Alzheimer’s disease treatment, Parkinson’s disease treatment, Huntington’s disease treatment, schizophrenia treatment and obsessive compulsive disorder treatment – compulsive disorder .University of Melbourne, 2006.
Health Care Marketing Ideas using Scent Essential Oils diffuser
Use essential oils to disinfect the air. Scientific research confirms that essential oil fight and eliminate air borne bacteria, viruses and molds.
It’s a practice in many hospitals in the UK to diffuse pine oil in burns units to prevent the infection spreading.
Boosting the body’s immune system through inhaling essential oils as diffused oil micro-mist.
Scent essentials oils is part of cough medicines for the power behind the sense of smell.
Scent of aroma and 100% essential oils combined to capture the nature essences, indulge the senses and being air revitalizer.
Using different Scenting strategies in the medical common areas is among the best creative ways to increase patient satisfaction. It also improve patient experience healthcare.
Different types of scent marketing solutions are widely used on the healthcare hospitals and clinics for its ability in providing emotional support to patients to improve how patients feelings about illness. Results show that certain aromas are able to relax patients and visitors and creating a healing environment in the hospital.
Dental Clinics, Hospitals, healthcare centers, and waiting rooms often create feels of stress and anxiety and depression. hospital patients or visitors complaints from the harsh cleaning supplies and sterilization smell, it has effects of negative attitude and behavior on others. administrators in hospitals promotes scent solutions by using the latest scent marketing services in creating a relaxed environment for patients and staff, medical clinics and hospitals appreciates the fact that smell is the most powerful of all human senses.
Scent Marketing for Health care Marketing Ideas Examples and Studies
“Results revealed that both ambient odors of orange and lavender reduced anxiety and improved mood in patients waiting for dental treatment.”- (2005). Physiology & Behavior
Aromatherapy is the cure to our mood and wellness. It creates great association with scents like lavender, mint, eucalyptus and orange to create relaxing calm environment for your clients.
There was a study done at the J. Medical Association in Thailand in 2012, they found that lavender not only relaxed subjects and reported decreased anxiety and higher levels of euphoria but also improved their mental alertness.
Managing the anxious patient and create a relaxed environment.
Patients and visitors would adore the best light clean smelling perfume at the entrance of the healthcare facility. The entrance smell is used to gain first impressions for a healthcare professional communicating with a patient for the first time. We all know the importance of first impression, first impression is the best impression. Health Care marketing Ideas and solutions helps in building long-term relationship with your patients and visitors. Its essential to provide our patients and guests with service so they feel special and feel valued.
Lavender and eucalyptus essential oil aromatherapy
Lavender and eucalyptus are a great emotional triggers examples. It can be blend with the hospital entrance design, waiting room, aged care facilities to patients and visitors. Inspiring scents can be released to feel energized in the morning. Relaxing scents for stress can be released in the afternoon to calm mood and relax mind from stress.
Ambient scenting systems
The Ambient Scent System is used to help patients understand the benefits of care, hygiene and health. The result of the aroma service environment in the service sector is that the patients feel happy and relaxed, the air is fresh and energetic, and the aroma sector provides the best service in medical facilities.
Using scents in your healthcare marketing strategy can help your brand stand out, create an enjoyable experience for patients, and connect with your target audience.