The main Goal for Marketing Strategy for food and beverage industry

The marketing strategy for food and beverage industry main goal is to provide the best service to the guests and customers at the Food & Beverage premises in different avenues, such as: Restaurants, Coffee Shops, Hotels, Airlines, Cruise Ships, Metros, Companies, Schools, Colleges, Hospitals, Takeaway and many more. F and B strategy focus on smell and taste, it starts from the tasty food, refreshing drinks, capturing atmosphere and creative mood.

Marketing strategies for the food and beverage industry can vary depending on the type of product, target audience, and business goals. However, here are some general tips and strategies that can help in marketing food and beverage products:

Define your target audience: Determine who your target market is and create marketing messages that resonate with them. Consider factors such as age, gender, location, lifestyle, and interests.

Develop a strong brand: Create a unique brand identity that reflects your product and appeals to your target audience. This includes a memorable logo, tagline, packaging, and overall design.

Leverage social media: Use social media platforms like Instagram, Facebook, Twitter, and TikTok to showcase your products and engage with your audience. Post high-quality images and videos of your food and beverages, share customer reviews, and run social media campaigns to increase your reach.

Offer discounts and promotions: Encourage new customers to try your products by offering discounts and promotions. This may include BOGO deals, loyalty programs and referral programs.

Attend food trade shows: Attend food trade shows, shows and other food events to showcase your products and connect with potential customers. It’s also a great opportunity to network with other businesses in the industry.

Focus on sustainability and health: Consumers are becoming more aware of the environmental and health impacts of their food choices. Share your sustainable practices, such as using local ingredients and reducing food waste. Also mention the health benefits of the product such as low sugar, low calories and natural ingredients.

Build relationships with food bloggers and influencers: Partner with food bloggers and influencers who have a large following to promote your products. They can create video tutorials, product reviews, and promotional content to increase your visibility and credibility.

The key to successful food and beverage marketing is to use ads and other businesses to create a unique brand that resonates with your audience and makes safety and health a priority.

Why can’t you taste when you hold your nose? Why does food taste bland when you have a cold?

Tastes and smells are the chemicals  perception in the air or in the food we eat so aroma travels to our limbic system which explains the saying scent and sip.

Without the smell scent apples potatoes onions taste the same and this was proven on different articles so take advantage of this magical smell scent which is responsible for 80% of what we taste, so use it in inviting and enticing your customers by using scent marketing for restaurants and improving your food and beverage scent marketing strategy.

“The part of the brain that smells and tastes is part of the emotional brain where our personality lies,” Dr. Alan Hirsch

When the aroma of baked bread was released in a US supermarket, sales in the bakery section increased threefold. Hirsch, 1995, International Journal of Aromatherapy

Coffee Shops Scent Marketing Strategy

How to make coffee aroma?

Did you walk past costa coffee shop, or tim hortons coffee or smelled starbucks coffee scent? and couldn’t resist the strong coffee smell that pushed you to buy your coffee? Smell sells either naturally scented or fragranced. The coffee fragrance oil around their stores helps in boosting sales and there are many scent marketing examples.

We can help you create your own amazing aroma coffee or aroma café as others calls it to boost your sales. Our artificial scent machine can make your customers stay longer and spend more in your stores.

Marketing strategy for food and beverage industry examples.

The best example is done by the President of Cinnabon, Kat Cole. The ovens are specifically placed at the front of the store so that the baked cinnamon scent would gently waft out the cinnamon scent throughout from its retail shops in the malls and airports to attract more customers. The ventilations systems and oven covers efficiency were reduced to empower keeping the sweet scent in to boost sales.

The M&M World store in Leicester Square, London stores pre-packaged goodies, and so utilized the services of a scent marketing company to create a chocolate aroma diffused around the store.

We believe in using aromas as part of our life style and taking it into a different level to make your business smell good.

Many supermarkets install bread oven at the entrance because the smell of fresh bread is proven to arouse our appetite. We all know that we buy more when we are hungry.

In our business we implemented diffuser HVAC and some to the hidden walls in some supermarkets. Supermarkets stopped bother to install ovens and used artificial fragrance to spread aroma throughout the supermarket with the same effect.

Another supermarket had decided to integrate the smell of the fishmonger. an aroma of Provencal herbs was added and with the help of the soundtrack of sea sounds and seagulls to recreate the olfactory and auditory sensations that we would experience in a small fish stall in a Mediterranean town. With this, they managed to improve the experience of marketing consumer behavior which increased the sales.

The decoration, smell and sound worked together to recreate the right atmosphere.