Scent marketing is a type of marketing that focuses on consumers’ sense of smell. It includes the distribution of selected fragrances from different parts of the store. The goal is to create a memorable, happy purchase and increase sales.
A retail store has many factors to consider when it comes to creating the right place to sell products. Location, decor, staff uniforms, lighting, art, warmth, music, and more importantly, scents all combine to create the perfect experience.
Consider some of the most popular retail sites and you’ll see what I mean. The perfume industry often uses the best fragrances chosen by different consumers. Adding the right fragrance to your store can build a strong and lasting relationship with it and communicate your brand. About 75% of the emotions produced each day are evoked by scents, which makes scents important for driving in-store traffic.
Scent / Aroma marketing is far more than air freshening.
Scent Marketing is using the art of choosing scents to blend with customers shopping expirience.
Scent Marketing will create a clear and attractive signature name. Scent Marketing inforce business and trust by building customer relationship. It’s about brand, image and customer. Of course, like any good business plan, good partnerships can help you achieve your goals.
Types of Aroma Marketing Strategies
There are couple of types for scent marketing strategies. Both strategies are valuable however keep in mind that your scent marketing strategy is custom made for your business, which means we might combine elements from both strategies to guarantee you reach your targeted goals.
Scent Branding
What if you can make your brand crystal clear directly recognizable without the need to display your logo?
The world’s top powerful brands live in the minds of the consumers. But while visual recognition is powerful, olfactory recognition is much more powerful.
Memories related to scent are more resistant to time and easily recalled. Our sense of smell is the only sense that reaches us at a intense, impulsive, instinctual level by directly tapping to the brain pleasure center and the emotions, memories, and creativity that live there.
Eventually, branding is about giving items or services value, meaning, and associations to make them stand out from their competition.
A scent marketing system allows you access to an under used touchpoint with clients. It’s the ultimate way to make your brand stand out in a crowded marketplace.
Adopting the power of scent marketing means consistently keeping your brand top of mind.
Customers are most receptive and responsive when all of their five senses are activated. Each element of your branding should be selected carefully and its required to be strong and should be able to stand alone.
The selected scent will be the olfactory touchstone of your brand and will be able to stand up on the crowd on its own. When clients smell your scent, they will immediately think of you taking your brand to a new level of simplicity and familiarity with your customers.
Ambient Scenting
For selective businesses, setting the tone of your business is more important than branding.
It’s a great powerful tool to manage your customers touchpoints and create a pleasant atmosphere ambiance that builds trust and this is how to keep customers coming back again and again.
Many studies confirms the strength power of scent marketing to affect the mood. Ambient scenting with the ideal scent marketing system allows you to direct your clients in a smooth yet effective way.
By putting clients in the right mindset, you can improve and enhance customer experience and help to mitigate anxiety and stress during tough customer interactions.
A few scent marketing examples include:
• Healthcare facilities such as hospitals and clinics who use a gentle scent to calm patient nerves (as a result fewer cancellations and better patient satisfaction a result of installing a scent marketing system and aroma diffuser.)
• Fitness facilities and GYMs use incorporate bright, energize scents which inspire action and make members feel more compose for their workout.
• Senior living communities consistently blend a calming scents to help new residents and their visitors families feel more relaxed during the stressful process of selecting and moving into a new home.
Some report also finding a calming fragrance impactful for those suffering from sundown syndrome.
Some of the businesses also select to implement our odor neutralizing technology to help combat any bad odor.
What a Scent Marketing Strategy Can Really Do
Benefits of scent marketing are huge and you can expect a robust return on investment.
Independent reports from our clients revealed:
• a 22% increase in customer satisfaction scores
• an 17% daily increase in retail store sales
• an 14% improvement of food quality satisfaction scores, without making any changes to the food served
Studies have been conducted over years to reveal the effect of scent on businesses. And businesses have experimented with and through reported data on their businesses experiences with using fragrances.
A store in Germany called do-it-yourself used the scent of fresh cut grass in their retail business in various locations. The conclusion found that positive clients impressions of the store increased by almost 50%. Their research conclusion revealed that the scent led clients to perceive the employees as harder working staff and more knowledgeable on their business.
One more study to share of scent marketing, a home appliance store started using freshly baked apple pie scent and as a result their sales jumped up by 33%. [Lindström, M. (2010).]
Where could I Get a Scent Marketing System?
Once you decide to start a scent marketing business, the process is easy if you choose to work with a scenting company like AdoreScent, one of the pioneer scenting companies in UAE, we will provide a dedicated representative to guide you through the process. This includes building your brand, developing and customizing the right scent for your customers, and choosing the best scent and using that scent to bring your brand to life.
Fact Sources:
Lindström, M. (2010). Brand sense: Sensory secrets behind the stuff we buy. New York: Free Press.
BrandSense Building Brands with Sensory Experiences(Rep.). (2001). Harvest Consulting Group.