DO YOU KNOW THE TERM SCENT MARKETING?
It probably sounds good to you, and if not it will soon because it is more and more present in our lives. What does it smell every time you enter a mall or a hotel or even a retail shop? Surely if you think about it, the big brands and chains of stores that you visit usually have a very particular smell, a very thoughtful smell that will reach the most primitive part of your brain to seduce you. Welcome to UAE Scent Marketing.
SCENT BRANDING OR OLFACTORY LOGO:
An olfactory logo or scent branding is the personal and non-transferable smell of a brand, product or service. It is a differentiating element that provides added value.
Countries like the United States, UK, or France have already used this discipline for years. UAE Scent Marketing, although it has taken a little longer to arrive, it is already used regularly. We at AdoreScent place the HVAC system diffuser over the ceiling so you can’t see it however the effect is surly there. just choose the scent and we will provide you with a complimentary trial. We are one call away anywhere in UAE.
Scent marketing is a great tool with reasonable price that can boost your working environment or business results.
Traditional marketing is evolving, and increasingly seeks to create unique shopping experiences to establish emotional links with the consumer. For this the sense of smell is key because it is 10,000 times more powerful than the rest of the senses. Brands, little by little are beginning to realize that the sense of smell can be a great ally in their marketing strategies, some companies have already used it successfully.
“the senses are difficult to nullify, especially the smell, since we should stop breathing to not perceive the smells. They are direct, provocative and immediate ”
THE BEST EXAMPLES OF OLFACTORY MARKETING:
There are many examples that exist, and some really surprising and curious. I have made a selection with the most striking cases and with some of the best known companies.
THE AMBULANT SELLERS:
They used this technique many years ago, they intend to get the attention of their clients. Today, there are some mythical scents are used for their effectiveness. For example, chewing gum is widely used in toy stores, the smell of suntan in travel agencies and Red Bull in nightclubs.
Disney has been using this tool for more than 15 years in its theme parks. First they gave a touch shows by adding odors to gunpowder or rubber. Later they impregnated the streets of their parks with the smell of popcorn to awaken the appetite of the visitors. This technique is now used in most movie theaters, so when you enter one of them, a smell of popcorn invades you and encourages you to buy a popcorn box.
THOMAS PINK AND JORDANS:
In London, the T-shirt designer Thomas Pink perfumes its shops with the smell of linen. It is the way of showing the quality of the tissues. The Jordan’s furniture store in Massachusetts uses two different flavors in two sections. In the first section, they use gum scent to go with the youth age desire. In the second section, a rustic furniture and accordingly a pine smell is used. In this way the brand adapts the smell to its products. As a result of perfuming their stores, their sales have increased.
The brand of luxury cars Rolls Royce perfumes the smell of leather and wood inside cars when a customer takes their car to an official workshop of the brand. In this way, the customer has the feeling of a brand new car rather than taking it out of a workshop. This scent strategy is followed today by a large number of second-hand car dealerships and workshops.
The Starbucks coffee shops are an example to follow, they do not contemplate their product as they care about coffee, but they sell the experience of having a delicious coffee in a pleasant and relaxed environment. To do this, they make sure that their premises are constantly flavored with this drink.
They managed to increase visits by 16% and coffee consumption by 29% in one of their stores after a scenting experiment where they sprayed the coffee scent on the bus stops that leads to their shops.
MANGO, ZARA, LAFAYETTE:
They are some of the many textile brands that aromatize their stores. Surely when you get home and take the garments out of the bag, you recognize perfectly what store they are for the smell. To develop these fragrances it is necessary to carry out a market study to perfectly identify the profile of the target audience and adapt the smell to it.
NMC ROYAL HOSPITAL:
Another of the most interesting examples is that of clinics or hospitals. Normally people associate this type of places with strong odors to disinfectants. Hospitals or clinics can generate a high degree of stress in patients or relatives. For this reason the Hospital opted for a soft and relaxing smell fulfilling the function of creating a more pleasant environment. NMC Royal Hospital is one of the prestigious Hospitals that appreciates the results of UAE Scent Marketing.
The scents offer us a world of possibilities. Provided they are well planned, they are able to increase the time spent in an establishment, and with it the possibility of increasing sales, as well as good lighting or good packaging. The key is to offer the right essence for the type of product, point of sale or customer. Give us a call and try UAE Scent Marketing in.
DO YOU HAVE MORE EXAMPLES?
If you want to expand this list of examples, write them in the comments and, above all, share this article on your social networks if you have found it useful.