Food and beverage scent marketing strategy main goal
The food and beverage scent marketing strategy main goal is to provide the best service to the guests and customers at the Food & Beverage premises in different avenues, such as: Restaurants, Coffee Shops, Hotels, Airlines, Cruise Ships, Metros, Companies, Schools, Colleges, Hospitals, Takeaway and many more. F and B strategy focus on smell and taste, it starts from the tasty food, refreshing drinks, capturing atmosphere and creative mood.
Why can’t you taste when you hold your nose? Why does food taste bland when you have a cold?
Tastes and smells are the chemicals perception in the air or in the food we eat so aroma travels to our limbic system which explains the saying scent and sip.
Without the smell scent apples potatoes onions taste the same and this was proven on different articles so take advantage of this magical smell scent which is responsible for 80% of what we taste, so use it in inviting and enticing your customers by using scent marketing for restaurants and improving your food and beverage scent marketing strategy.
“The part of the brain that smells and tastes is part of the emotional brain where our personality lies,” Dr. Alan Hirsch
When the aroma of baked bread was released in a US supermarket, sales in the bakery section increased threefold. Hirsch, 1995, International Journal of Aromatherapy
Coffee Shops Scent Marketing Strategy
How to make coffee aroma?
Did you walk past costa coffee shop, or tim hortons coffee or smelled starbucks coffee scent? and couldn’t resist the strong coffee smell that pushed you to buy your coffee? Smell sells either naturally scented or fragranced. The coffee fragrance oil around their stores helps in boosting sales and there are many scent marketing examples.
We can help you create your own amazing aroma coffee or aroma café as others calls it to boost your sales. Our artificial scent machine can make your customers stay longer and spend more in your stores.
More scent marketing examples and types of scent marketing.
There are different types of marketing strategy. However one of the best examples is done by the President of Cinnabon, Kat Cole. The ovens are specifically placed at the front of the store so that the baked cinnamon scent would gently waft out the cinnamon scent throughout from its retail shops in the malls and airports to attract more customers. The ventilations systems and oven covers efficiency were reduced to empower keeping the sweet scent in to boost sales.
The M&M World store in Leicester Square, London stores pre-packaged goodies, and so utilized the services of a scent marketing company to create a chocolate aroma diffused around the store.
We believe in using aromas as part of our life style and taking it into a different level.
Please read below some additional olfactory marketing examples where aroma was a success key to produce the effect.
Many supermarkets install bread oven at the entrance because the smell of fresh bread is proven to arouse our appetite. We all know that we buy more when we are hungry.
In our business we implemented diffuser HVAC and some to the hidden walls in some supermarkets. Supermarkets stopped bother to install ovens and used artificial fragrance to spread aroma throughout the supermarket with the same effect.
Another supermarket had decided to integrate the smell of the fishmonger. an aroma of Provencal herbs was added and with the help of the soundtrack of sea sounds and seagulls to recreate the olfactory and auditory sensations that we would experience in a small fish stall in a Mediterranean town. With this, they managed to improve the experience of marketing consumer behavior which increased the sales.
The decoration, smell and sound worked together to recreate the right atmosphere.