Scent Marketing Strategy
If smell is the oldest of our senses in the history of evolution, it has long remained an ignored continent. The evolution of primates has favored vision at the expense of smell sensation and apart from the food sphere where it plays an essential role in avoiding poisoning, man has neither predator nor prey to detect for miles in the round also derives little benefit from the use of his sense of smell. There are many types of scent. We are able to distinguish about 10,000 odors, recognize 2,000 and memorize 200 to 400. But we do not perceive them most of the time consciously. Some odors stimulate the secretion of hormones that control appetite, lust desire, or superior functions of the brain: emotions, thought or memories. The perception of a body odor also plays a role in non-verbal communication.
Brand identity is becoming more essential every day which has direct effect on the customer marketing behavior strategy which has direct effect to sales and brand through all channels.
Our five senses play a critical and crucial role in creating and building our impressions, thoughts and behaviors which will lead to our expression to make the bound to believe in the elite quality and to be attached to it on the emotional level and most important to be planted in the customer memory.
Smell is the most powerful
Smell is the only sense which has a direct connection to the brain’s limbic system, and it’s the only sense that you cant switch off even if you try. Smell is attached to emotions and memories and its number one among our senses even if its compared to visual or auditory cues.
“Nothing revives the past so completely as a smell that was once associated with it.” – Vladimir Nabokov